Healthy Skepticism Library item: 6460

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Squires BP.
Advertising and integrity
Canadian Medical Association Journal 1994; 151:407

Abstract:

Due to economic necessity the Medical Journal of Australia was forced to place advertisements next to related articles. The editor of the MJA resigned because of this. Editors must convince their publishers that loss of credibility is more dangerous to a journal’s long term survival than any short term financial difficulty.

Keywords:
*analysis/Australia/ ad revenue/ editorial freedom/ placement of journal advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS/INFLUENCE OF PROMOTION: PUBLICATION