Healthy Skepticism Library item: 6452

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rubin PH.
Are pharmaceutical ads deceptive?
Food and Drug Law Journal 1994; 49:7-19

Abstract:

This paper analyzes the qualitative and quantitative results of Wilkes study on pharmaceutical advertisements in medical journals and criticizes them. Policy recommendations from the Wilkes study are discussed and evidence indicating that these recommendations are incorrect is presented. The author contends that the Wilkes study does not present any evidence of actual deception or inappropriate prescribing behaviour.

Keywords:
*analysis/United States/journal advertisements/quality of information/regulation of promotion/Food and Drug Administration/FDA/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION