Healthy Skepticism Library item: 6446

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: chapter

Rachlis M, Kushner C.
Strong medicine: how to save Canada’s health care system
Toronto: HarperCollins Publishers Ltd. 1994

Abstract:

Part of chapter 5 (pages 124-151) describes pharmaceutical marketing in Canada. Canadian physicians receive about 25 visits per year from detailers who concentrate on heavy prescribers. Companies send doctors on all-expense paid conferences at exotic locations.

Keywords:
*analysis/Canada/doctors/sales representatives/promotion costs and volume/ sponsored symposia & conferences/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/EVALUATION OF PROMOTION: DETAILING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS