Healthy Skepticism Library item: 6434

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McArthur R.
The hitch-hickers’ guide to promotional drug literature
Essential Drugs Monitor 1994; 17:24

Abstract:

A poster has been developed to explain some of the techniques which are used in promotional literature to emphasize often dubious points and to provide a brief guide to assessing the factural accuracy of manufacturers’ literature.

Keywords:
*educational intervention/United Kingdom/quality of information/influence techniques/promotional literature/EDUCATING ABOUT PROMOTION: HEALTH PROFESSION STUDENTS/EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS/EDUCATING ABOUT PROMOTION: PHYSICIANS IN TRAINING/EVALUATION OF PROMOTION: CRITICAL APPRAISAL TECHNIQUES/EVALUATION OF PROMOTION: INFLUENCE TECHNIQUES