Healthy Skepticism Library item: 6432

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Matalia N.
Journal advertising works! Three studies say so!
Medical Marketing & Media 1994; 29:(5):12-14, 16, 18-20

Abstract:

Three independent studies have confirmed that readers use and act on the information they obtain from print ads. Print advertising can also augment the effect of detailing and make up for a lack of it.

Keywords:
*analysis/journal advertisements/ad recognition/sales representatives/analysis of prescribing pattern/level of awareness of ads/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS