Healthy Skepticism Library item: 640

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Anastasio GD, Little JM Jr.
Pharmaceutical marketing: implications for medical residency training.
Pharmacotherapy 1996 Jan-Feb; 16:(1):103-7

Abstract:

An educational intervention was developed to improve family practice residents’ ability to obtain useful information from pharmaceutical representatives. The curriculum is based on the traditional one-on-one drug detail. The objectives are to develop residents’ skills in controlling the interview, promote skills for critically analyzing drug-promotional material, and discuss ethical issues. The contents include an assessment tool, suggested readings, and interview questions with rationale. After 5 years, residents’ confidence in all areas of the curriculum improved significantly.

Keywords:
*analytic survey *educational intervention United States physicians in training sales representatives relationship between physicians in training and industry EDUCATING ABOUT PROMOTION: PHYSICIANS IN TRAINING PROMOTIONAL TECHNIQUES: DETAILING

Notes:

HAIWHO