Healthy Skepticism Library item: 627
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Frankel DH.
Servier criticised in perindopril campaign
Lancet 1996 Jan 20; 347:183
Keywords:
*news story
Australia
developed countries
Servier
perindopril
ACE inhibitor
quality of information
company responses
MaLAM
Medical Lobby for Appropriate Marketing
ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS
EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION
PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES
REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES
Notes:
MaLAM and Servier have been conducing an ongoing debate as to the validity of Servier’s claims about its ACE inhibitor, perindopril.