Healthy Skepticism Library item: 606
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
McLaren S.
Cause and effect: prescription drug advertising goes under the microscope
Can Pharm JCan Pharm JCan Pharm J 1996; 129:(5):26-30
Keywords:
*analysis
Canada
DTCA
direct-to-consumer advertising
industry perspective
Health Protection Branch
Consumers’ Association of Canada
Pharmaceutical Manufacturers Association of Canada
patient groups
Medical Reform Group
consumer behaviour & knowledge
consumer groups
ATTITUDES REGARDING PROMOTION: CONSUMERS
PATIENTS
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
ATTITUDES REGARDING PROMOTION: INDUSTRY
ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT
EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
SPONSORSHIP: PATIENT AND CONSUMER ORGANIZATIONS
Notes:
The article discusses the pros and cons of direct-to-consumer advertising of prescription drugs from various points of view: drug manufacturers, consumer and patient groups, Health Protection Branch and the Medical Reform Group, a group of left-wing Ontario physicians.
