Healthy Skepticism Library item: 600

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rogers A.
Drug companies can broadcast across Europe
Lancet 1996; 347:534

Keywords:
*news story European Union regulation of promotion broadcast advertisements REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

Notes:

The European Parliament passed an amendment that allows pharmaceutical companies to sponsor television shows although they are not allowed to advertise goods or services supplied by the sponsor and therefore the amendment is unlikely to have any practical impact. The Parliament has also suggested an amendment that would impose an EU-wide ban on all tele-shopping for medicinal products and medical treatments, whether over-the-counter or prescription only.