Healthy Skepticism Library item: 593
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Soltan HC.
Violence sells.
CMAJ 1996 Mar 15; 154:(6):756,
Keywords:
*letter to the editor
Canada
images in ads
journal advertisements
EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS
IMAGES IN PROMOTION: VIOLENCE
Notes:
Images in journal advertisements demonstrate the value of violence in selling drugs. The author’s interpretation of the Canadian Medical Association Journal’s advertising policy is that it is a pragmatic reflection of the cultural context and of the pressures of successful marketing.