Healthy Skepticism Library item: 593

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Soltan HC.
Violence sells.
CMAJ 1996 Mar 15; 154:(6):756,

Keywords:
*letter to the editor Canada images in ads journal advertisements EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS IMAGES IN PROMOTION: VIOLENCE

Notes:

Images in journal advertisements demonstrate the value of violence in selling drugs. The author’s interpretation of the Canadian Medical Association Journal’s advertising policy is that it is a pragmatic reflection of the cultural context and of the pressures of successful marketing.