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Healthy Skepticism Library item: 5904

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Fassett WE.
Professional organizations and healthcare industry support: ethical conflict. Commentary
Cambridge Quarterly of Healthcare Ethics 1994; 3:253-255


Abstract:

Professionals are ethically impelled to refuse gifts that are little more than bribes to divert their loyalty from their patients to industry sponsors. They must also equip themselves with adequate means to actually discern the true value of industry products for their patients. If they continue to accept industry support for professional activities, then they must accept the responsibility to spend that support wisely, and in their patients actual interests.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963