Healthy Skepticism Library item: 5897
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Coney S.
NZ review of drug prescribing and advertising
Lancet 1994; 344:1353-1354
Abstract:
Merck has been testing the boundaries of direct-to-consumer advertising with its newspaper and television advertising campaign for Proscar for enlarged prostate glands.
Keywords:
*letter to the editor/New Zealand/DTCA/Merck/ direct to consumer advertising/ quality of information/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING