Healthy Skepticism Library item: 587

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Van DER, S , Whyte SR, Hardon A.
The anthropology of pharmaceuticals: a bibliographical approach
Annual Review of Anthropology 1996; 25:155-178

Keywords:
*nonsystematic review developing countries developed countries PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

Notes:

(Limited to parts of article dealing with promotion.) The authors briefly review some of the literature on pharmaceutical promotion from an anthropological point of view.