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Healthy Skepticism Library item: 5732

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Chren M-M, Landefeld CS.
Pharmaceutical promotion and physician requests to hospital formularies
JAMA 1994; 272:355


Abstract:

The authors have three reasons for rejecting the suggestion that drug promotion benefits patients: 1) there are no data to show that drug promotion by manufacturers improves the treatment or outcomes of patients; 2) there are no data to indicate that drug promotion to doctors reduces the cost of care; 3) physicians should not learn about drugs from those who stand to benefit from their choices.

Keywords:
*letter to the editor/United States/value of promotion/source of information/doctors/ prescribing costs/patient outcomes/health and healthcare/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: HEALTH AND HEALTH CARE/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.