Healthy Skepticism Library item: 573

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bradley LR, Zito JM.
Direct-to-consumer prescription drug advertising.
Med Care 1997 Jan; 35:(1):86-9

Keywords:
*policy statement & guideline United States American Public Health Association direct-to-consumer advertising REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS

Notes:

It is not clear whether DTCA are able to serve two masters: the promotional interest of the pharmaceutical industry and the individual’s health needs. Rigorous studies are needed to assess the effects of prescription drug promotion to consumers and to help guide future policy.