Healthy Skepticism Library item: 5727

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Carandang ED, Moulds RF.
Pharmaceutical advertisements in Australian medical publications--have they improved?
Med J Aust 1994 Dec 5-19; 161:(11-12):671-2

Abstract:

Advertisements in Australian medical journals that appeared in 1991 and 1992 were assessed and the results were compared with previous surveys done in 1986, 1987 and 1989. Although a large proportion of advertisements technically breached the Code of Conduct of the Australian Pharmaceutical Manufacturers Association, only a small minority made unacceptable claims or had unacceptable graphics. Furthermore, there were fewer advertisements assessed as unacceptable compared to the previous surveys.

Keywords:
*analytic survey/Australia/journal advertisements/quality of information/regulation of promotion/Australian Pharmaceutical Manufacturers Association/Code of Conduct (Aus)/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising* Australia Periodicals* Pharmaceutical Preparations*