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Healthy Skepticism Library item: 5725

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Brennan TA.
Buying editorials
New England Journal of Medicine 1994; 331:673-675


Abstract:

A New York communications company contacted a physician and offered to pay him for signing an editorial that the company would have ghost-written. In light of this practice new requirements for disclosure by authors might be burdensome but may nevertheless be justified.

Keywords:
*analysis/United States/ghost-writing/disclosure/ public relations firms/ payment for writing articles/ATTITUDES REGARDING PROMOTION: INDUSTRY/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION DISGUISED: GHOST-WRITING AND JOURNAL ARTICLES/REGULATION, CODES, GUIDELINES: ACADEMIC INSTITUTIONS/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.