Healthy Skepticism Library item: 5713

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Japanese drug manufacturers adopt new marketing code
Essential Drugs Monitor 199419

Abstract:

The Japan Pharmaceutical Manufacturers Association has adopted a new promotion code for prescription drugs. A committee has been set up to oversee implementation of the code.

Keywords:
*news story/Japan/regulation of promotion/Japan Pharmaceutical Manufacturers Association/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963