Healthy Skepticism Library item: 5702

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Ingram R.
Speaking out: Get ready for changes in advertising and promotion
Medical Marketing & Media 1993 Oct

Abstract:

A top industry executive warns us not to wring our hands but to establish new priorities for the messages we deliver to our audiences.

Keywords:
*analysis/United States/