Healthy Skepticism Library item: 570
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Desjardins JG.
The PMAC code of marketing practices: time for improvement? Pharmaceutical Manufacturers Association of Canada
CMAJ 1997 Feb 01; 156:(3):363-4
Keywords:
*editorial
Canada
guidelines, discussion of
Pharmaceutical Manufacturers Association of Canada
regulation of promotion
Code of Marketing Practices (Can)
REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS
REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION
Notes:
In this issue Dr. Joel Lexchin proposes reforms that could help the Pharmaceutical Manufacturers Association of Canada (PMAC) adapt its Code of Marketing Practices to changing times. The PMAC code reflects the ethical concerns of drug manufacturers and speaks to the need for high standards in promotional activities. The code is a commendable
beginning, but it does not go far enough in ensuring ethical practice. The PMAC should take this opportunity to address the concerns raised by Lexchin. For example, proactive assessment of advertising would improve the current system.
