Healthy Skepticism Library item: 5696

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of Kaopectato/Kaopectate (kaolin with pectin)
1993 Sep

Abstract:

Upjohn promotes Kaopectate (kaolin with pectin) for the treatment of diarrhea in Portugal and the Philippines. In the Philippines it is promoted for use in children as young as three despite recommendations from the World Health Organization that it should not be used in children.

Keywords:
*analysis/Portugal/Philippines/developing countries/developed countries/diarrhea/children/quality of information/Kaopectate/Upjohn/MaLAM/Medical Lobby for Appropriate Marketing/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: DIARRHEA