Healthy Skepticism Library item: 5692
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
SmithKline Beecham claims “when you need to be sure in otitis media and sinusitis, you need Augmentin”
MaLAM Australian News 1993 Aug
http://jcp.sagepub.com/cgi/reprint/40/10/1102
Abstract:
In Australia SmithKline Beecham is promoting Augmentin as the first-line therapy for a variety of conditions. However according to the scientific evidence Augmentin is not the best choice and it is more expensive than other equally effective drugs.
Keywords:
*analysis/Australia/SmithKline Beecham/Augmentin/safety & risk information/antibiotics/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS
Administration, Oral
Contract Services/organization & administration*
Data Interpretation, Statistical
Drug Evaluation/economics
Drug Evaluation/legislation & jurisprudence
Drug Evaluation/methods
Drug Evaluation/standards*
Drug Industry
Humans
Pharmacokinetics*
Research Design
Time Factors
United States
United States Food and Drug Administration/legislation & jurisprudence*
