Healthy Skepticism Library item: 5688

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Rhone-Poulenc Rorer claims Denoral is “new” and “unique”, “protects nasal mucosa” and “overcomes cough”
MaLAM International News 1993 Jul

Abstract:

Rhone-Poulenc Rorer is promoting a cough mixture in Pakistan as new when it contains ingredients that have been available for over 30 years. Moreover, there is no justification for using these types of drugs.

Keywords:
*analysis/Pakistan/developing countries/cough/Rhone-Poulenc/children/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES