Healthy Skepticism Library item: 5686

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of Denoral (buzepide/clocinizine/pholcodine)
1993 Jun

Abstract:

In Pakistan Rhone-Poulenc Rorer promotes Denoral, a combination of buzepide/clocinizine/pholcodine, for the protection of nasal mucosa and cough. The scientific literature does not support these uses.

Keywords:
*analysis/Pakistan/developing countries/Denoral/Rhone-Poulenc/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/cough/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

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There is no sin in being wrong. The sin is in our unwillingness to examine our own beliefs, and in believing that our authorities cannot be wrong. Far from creating cynics, such a story is likely to foster a healthy and creative skepticism, which is something quite different from cynicism.â€
- Neil Postman in The End of Education