Healthy Skepticism Library item: 5682

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of Toradol (ketorolac)
1993 Jun

Abstract:

In Australia Syntex’s promotion for Toradol (ketorolac) does not mention the adverse effects associated with the product and claims that it is as effective as narcotic analgesics.

Keywords:
*analysis/Australia/developed countries/Syntex/ketorolac/Toradol/NSAID/safety & risk information/ nonsteroidal anti-inflammatory drugs/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/analgesics/EVALUATION OF PROMOTION: DRUG SAFETY/EVALUATION OF PROMOTION: PROMOTIONAL BROCHURES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963