Healthy Skepticism Library item: 5679
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: news
Critser G.
Dealing a new antidepressant: little pills get a big push onto the market
Harper’s 1993 May54-55
Abstract:
Pfizer sent 150000 pads (in addition to free drug samples, pens and paperweights) to whoever might prescribe an antidepressant to promote its new antidepressant Zoloft.
Keywords:
*analysis/United States/promotion costs and volume/Pfizer/Zoloft/depression/promotional literature/EVALUATION OF PROMOTION: DIRECT MAIL/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES/VOLUME OF AND EXPENDITURE ON PROMOTION