Healthy Skepticism Library item: 5545

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of Junifen (ibuprofen)
1993 Apr

Abstract:

Boots continues to make claims that ibuprofen is a better antipyretic than acetaminophen (paracetamol) despite scientific literature to the contrary.

Keywords:
*analysis/Thailand/developing countries/ibuprofen/Junifen/Boots/ antipyretics/ paracetamol/ acetaminophen/quality of information/safety & risk information/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.