Healthy Skepticism Library item: 5526

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Whyte J.
Direct consumer advertising of prescription drugs.
JAMA 1993 Jan 6; 269:(1):146,

Abstract:

The American Medical Association is opposed to direct-to-consumer advertising while the public has a generally positive attitude toward it. Safeguards exist to protect consumers. Arguments for and against DTCA are presented.

Keywords:
*analysis/United States/direct-to-consumer advertising/American Medical Association/AMA/regulation of promotion/doctors/general public and consumers/Food and Drug Administration/FDA/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION Advertising/standards* Drug Industry/standards*