Healthy Skepticism Library item: 552

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Jeffries JJ.
Physician-detailer interaction—II.
Can J Clin Pharmacol 1997; 43:(1):10

Abstract:

Shear et al. have presented a very misleading picture of the nature of the interaction between sales representatives and doctors. The relationship between the two groups should be collegial. Doctors are not gullible sheep as the article portrays them.

Keywords:
*letter to the editor sales representatives attitude toward industry relationship between medical profession and industry doctors quality of information ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS EVALUATION OF PROMOTION: DETAILING INFORMATION FROM INDUSTRY: DOCTORS