Healthy Skepticism Library item: 5516

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Suresh CG, Greene D, Coupe MO.
Use of adenosine and effectiveness of pharmaceutical marketing.
Lancet 1993 Jun 12; 341:(8859):1539-40

Abstract:

Use of adenosine for rapid heart rates was stimulated much more by aggressive pharmaceutical marketing than by postgraduate education through peer group journals.

Keywords:
*letter to the editor/*analytic survey/United Kingdom/ analysis of prescribing pattern/value of promotion/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE Adenosine/therapeutic use* Drug Industry Education, Medical, Continuing Great Britain Humans Marketing of Health Services* Medical Audit