Healthy Skepticism Library item: 550
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Lal A, Moharana AK, Srivastava S.
Comparative evaluation of drug advertisements in Indian, British and American medical journals.
J Indian Med Assoc 1997 Jan; 95:(1):19-20
Abstract:
Compared to Btitish and American journal advertisements, those in Indian medical journals contained less safety information. Indian ads had less information on clinical pharmacology than those in British journals and less information about costs than those in American journals.
Keywords:
*analytic survey
India
United Kingdom
United States
journal advertisements
developing countries
developed countries
quality of information
EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES
EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS
