Healthy Skepticism Library item: 546

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Recent progress in drug advertising
Can Fam Physician 1997; 43:1041-1042

Keywords:
*letter to the editor Canada journal advertisements Pharmaceutical Advertising Advisory Board (Can) references regulation of promotion DTCA direct-to-consumer advertising preclearance of advertisements PROMOTIONAL TECHNIQUES: USE OF REFERENCES

Notes:

Lexchin defends the analysis of the quality of references in journal advertisements as a marker for the adequacy of regulation of promotion by the Pharmaceutical Advertising Advisory Board. He also notes that the response by McElwain ignored the distinction between advertising and information in direct-to-consumer advertising.

Reply to: Mark McElwain, Canadian Family Physician 1997;43:1041.
ProCite field⁵: Letter to the editor

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909