Healthy Skepticism Library item: 545

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Code of marketing practices.Voluntary self-regulation for the Pharmaceutical Manufacturers Association of Canada
Can Fam Physician. 1997 11 01; 43:

Abstract:

The revisions to the Code of Marketing Practices of the Pharmaceutical Manufacturers Association of Canada incorporates principles of adult learning. However, enforcement of the code remains a problem.

Keywords:
*analysis Canada Code of Marketing Practices (Can) Pharmaceutical Manufacturers Association of Canada regulation of promotion REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION