Healthy Skepticism Library item: 542

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Maddox LM, Katsanis LP.
Direct-to-consumer advertising of prescription drugs in Canada: its potential effect on patient-physician interaction.
Journal of Pharmaceutical Marketing & Management 1997; 12:(1):1-21

Notes:

This study attempted to determine the effects of direct-to-consumer advdertising (DTCA) of prescription drugs on the patient-physician relationship in the Canadian population. Specifically, researchers sought to discover how DTCA influences the way patients view their physicians in terms of trustworthiness and scientific knowledge, patients’ comfort with the physician, patients’ overall confidence in the physician, and patients’ likelihood to seek out additional information. Results of a telephone survey of 165 English-speaking Canadians are reported.