Healthy Skepticism Library item: 532

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Palmlund I.
The marketing of estrogens for menopausal and postmenopausal women.
J Psychosom Obstet Gynaecol 1997 Jun; 18:(2):158-64

Abstract:

Menopausal and postmenopausal women are a targeted consumer group in the promotion of hormone drugs. The marketing of these pharmaceutical products aims directly at prescribing medical professionals and indirectly at women. The promotion seems intended to creating a collective consciousness that women over 40 need medical and pharmacological treatment.

Notes:

*analysis
women
hormone replacement therapy
journal advertisements
print advertisements
quality of information
company supplied articles
industry generated publicity
EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS
EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS
IMAGES IN PROMOTION: WOMEN
INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE
PROMOTION DISGUISED: COMPANY GENERATED MAGAZINE ARTICLES