Healthy Skepticism Library item: 531

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Quinn J, Nangle M, Casey PR.
Analysis of psychotropic drug advertising
Psychiatric Bulletin 1997; 21:597-99

Abstract:

The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main marketing strategy. the level of prescribing information varied between journals. Our findings suggest that improvements are needed in psychotropic drug advertising in journals.

Keywords:
*analytic survey metaphors psychotropic drugs depression journal advertisements ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS IMAGES IN PROMOTION: METHAPHORS PROMOTION AS A SOURCE OF INFORMATION: DOCTORS PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES