Healthy Skepticism Library item: 5256

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sommers E.
Drug advertising
Canadian Medical Association Journal 1993; 146:1230

Abstract:

An independent cost-effective system for the premarketing review of drug advertising like the Pharmaceutical Advertising Advisory Board could be particularly appropriate for developing countries.

Keywords:
*letter to the editor/Canada/ developing countries/ Pharmaceutical Advertising Advisory Board (Can)/ regulation of promotion/preclearance of advertisements/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES