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Healthy Skepticism Library item: 5243

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Noble RC.
Physicians and the pharmaceutical industry: an alliance with unhealthy aspects.
Perspect Biol Med 1993 Spr; 36:(3):376-94


Abstract:

The author presents a critical analysis of the relationship between the medical profession and the pharmaceutical industry covering topics such as: 1) promotion directed at medical students and physicians in training; 2) the industry’s involvement in medical and scientific societies in the form of financial support of these organizations, support for national meetings and industry sponsored symposia. He discusses the physician-industry relationship and guidelines that have been developed by various professional organizations dealing with gifts to doctors, industry sponsored speakers, and support for continuing medical education. He concludes by outlining his thoughts as to how physician-industry relationships should be conducted.

Keywords:
*analysis/bioethics/corporate funding/relationship between medical profession and industry/continuing medical education/sponsored symposia & conferences/conference speakers/gift giving/regulation of promotion/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: CONFERENCE SPEAKERS/PROMOTION DISGUISED: COMPANY SPONSORED SPEAKING TOURS AND CONFERENCE SPEAKERS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTIONAL TECHNIQUES: CONFERENCE EXHIBITS /REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/SPONSORSHIP: HEALTH PROFESSIONAL ORGANIZATIONS/SPONSORSHIP: RESEARCH/VOLUME OF AND EXPENDITURE ON PROMOTION Biomedical Research Drug Industry*/economics Economic Competition* Physician's Role* Research Support/economics Societies, Medical/economics United States

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963