corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 524

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Sanders HD.
Physician-detailer interaction—I.
Can J Clin Pharmacol 1997; 4:(1):9


Abstract:

Physicians have a penchant for “reaching” into the sample cupboard for the newest package left by the sales representative. If doctors were to refuse to accept samples then much of the influence of detailers would be lost.

Keywords:
*letter to the editor drug samples sales representatives quality of prescribing new drugs attitude toward promotion ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE PROMOTIONAL TECHNIQUES: DETAILING PROMOTIONAL TECHNIQUES: SAMPLES

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend