Healthy Skepticism Library item: 5165

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lober CW.
Ethics in pharmaceutical advertising.
Dermatol Clin 1993 Apr 01; 11:(2):285-8

Abstract:

One of the reasons why the pharmaceutical industry has been so profitable is due to the massive marketing and advertising. Pharmaceutical marketing affects doctors’ medical meetings, journals and prescribing patterns. Companies are now advertising direct-to-consumers. The Food and Drug Administration regulates the labeling and advertising of prescription drugs. Various professional associations have developed ethical guidelines for the support of continuing medical education.

Keywords:
*analysis/United States/Food and Drug Administration/FDA/bioethics/direct-to-consumer advertising/journal advertisements/promotion costs and volume/quality of prescribing/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS