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Healthy Skepticism Library item: 5013

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Huston P.
Doctors want more industry-sponsored meetings
Medical Marketing & Media 1993; 28:(3):48-50, 52-53


Abstract:

Medical journal articles are the physician’s source of choice for useful information about drugs. But company-sponsored group meetings are where most changes are occurring. Doctors want more of these meetings despite the restrictions imposed by guidelines from the American Medical Association and proposed guidelines from the Food and Drug Administration.

Keywords:
*news story/United States/drug company sponsored meals and travel/doctors/source of information/regulation of promotion/sales representatives/consumer drug prices/American Medical Association/AMA/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/EVALUATION OF PROMOTION: PROMOTIONAL DINNERS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: PROMOTIONAL DINNERS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.