Healthy Skepticism Library item: 5012

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Humphreys DM.
Unpublished data in drug advertisements.
BMJ 1993 Apr 24; 306:(6885):1127

Abstract:

Data on therapeutic trials is unpublished because most medical journal editors are not interested in publishing such material. However, these studies have been carefully written up. Failure to provide such data on professional request could be a breach of the code of practice of the Association of the British Pharmaceutical Industry.

Keywords:
*letter to the editor/United Kingdom/journal advertisements/references/ Association of the British Pharmaceutical Industry/ Code of Practice (UK)/industry perspective/quality of information/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: USE OF REFERENCES Advertising* Clinical Trials Drug Industry/standards* Great Britain Humans Publishing*