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Healthy Skepticism Library item: 4696

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Finucane TE.
Publication of sponsored symposiums in medical journals.
N Engl J Med 1993 Apr 22; 328:(16):1197


Abstract:

Ten of 14 ads with references include symposiums sponsored by drug companies among their references.

Keywords:
*letter to the editor/journal advertisements/references/ sponsored symposia & conferences/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: USE OF REFERENCES


Notes:

Reply to: Lisa A. Bero et al., New England Journal of Medicine 1992;327:1135-1140.
Reply from: Lisa A. Bero et al., New England Journal of Medicine 1992;328:1197-1198.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963