Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Bonfiglio , T .
What’s in a name? The marketing of pharmaceutics
JAMA 1993; 268:148
Abstract:
The article discusses the origin of trade names of some drugs.
Keywords:
analysis/drug names/PROMOTIONAL TECHNIQUES: DRUG NAME
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