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Healthy Skepticism Library item: 4666

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Andrews G.
Promoting non-drug therapies.
Aust N Z J Psychiatry 1993 Jun 01; 27:(2):341-2

Keywords:
Advertising* Australia Humans Mental Disorders/psychology Mental Disorders/therapy* Psychotherapy/methods* Psychotropic Drugs/therapeutic use* Quality Assurance, Health Care

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963