Healthy Skepticism Library item: 4659
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Physicians say direct-to-consumer advertising affects patient behavior.
Am J Hosp Pharm 1993 Jul; 50:(7):1329
Keywords:
Advertising*
Behavior*
Comparative Study
Humans
Patients/psychology*
Physicians/psychology
Prescriptions, Drug*
United States
