Healthy Skepticism Library item: 4658

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

HAI international meeting report: Open forum: promoting health or pushing drugs
Geneva: Health Action International 1993

Abstract:

Speeches given at a public meeting about promotion are summarized. The topics covered include: promotion as disinformation, an analysis of medical journal advertising in Peru, an overview of the problems with voluntary promotion codes in Canada, the results of a French survey on the information that sales representatives give to doctors, an account of trying to change marketing practices in Pakistan and the results of a pilot survey on the implementation of the World Health Organization’s Ethical Criteria for Medicinal Drug Promotion.

Keywords:
*analysis/regulation of promotion/journal advertisements/quality of information/WHO/World Health Organization//Ethical Criteria for Medicinal Drug Promotion/Pakistan/Peru/Canada/France/sales representatives/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES