Healthy Skepticism Library item: 4655

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: report

HAI international meeting report: Drug promotion and independent drug information
Amsterdam: Health Action International 1993

Abstract:

The report discusses the various forms of promotion used by companies: journal advertisements, sales representatives, bribes and gifts, and sponsored symposia. It also points out the inadequacies in industry self-regulatory codes. Finally, the report gives the findings of a pilot study to assess the implementation of the World Health Organization’s Ethical Criteria for Medicinal Drug Promotion.

Keywords:
analysis/journal advertisements/sales representatives/gift giving/ sponsored symposia & conferences/regulation of promotion/WHO/World Health Organization/Ethical Criteria for Medicinal Drug Promotion/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES