Healthy Skepticism Library item: 4648

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Wilkes MS.
Critics dissect, authors defend Wilkes paper on advertising [summary of the research]
Medical Marketing & Media 1992 Nov 1; 27:(12):15-16

Keywords:
*analysis/United States/

Notes:

Part of Castagnoli (1992)