Healthy Skepticism Library item: 4647
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Spiro HM.
Speaking out: A physician looks at direct-to-consumer advertising
Medical Marketing & Media 1992 Nov 1; 27:(11):24, 26, 28
Abstract:
The author argues in favor of direct-to-consumer advertising as a source of valuable information
Keywords:
*analysis/United States/
